By KAMPALA;Indomie Instant Noodles has once again been named East Africa’s Most Preferred Noodles Brand at the 2025 East Africa Brand Quality Awards (EABQA), held at Golf Course Hotel in Kampala. The recognition reaffirms Indomie’s position as a trusted, consistent, and proudly homegrown favourite across the region,the brand has also been named the most celebrated noodles brand at the People’s Choice Awards for four consecutive years.
Kennedy Omondi, country representative for Indomie Uganda, dedicated the award to consumers while highlighting the brand’s economic investment in the region.
“This recognition belongs to every Ugandan and East African family that has made Indomie part of their everyday life,” Omondi said upon receiving the honor. “Supporting brands like Indomie means strengthening our local industries, empowering youth employment, and fueling a more resilient regional economy.”
The EABQA spotlights brands that demonstrate excellence, innovation and consumer trust, with a special focus this year on companies that drive local value chains and promote sustainable growth.
Patrick Nsubuga, a brand ambassador for EABQA, emphasized the importance of supporting regional companies.
“Celebrating brands like Indomie reminds us that local market support is the foundation of sustainable development,” Nsubuga said. “When consumers choose East African brands, they don’t just buy a product — they invest in livelihoods, innovation, and the future of our economy.”
The EABQA bases its awards on a rigorous evaluation of market reputation, customer satisfaction, business excellence and social impact.
